Blog
Insights on launching and scaling insurance-contracted behavioral health programs.
March 24, 2026
SEO for Behavioral Health Treatment Centers: 2026 Guide
Learn how SEO for behavioral health treatment centers differs from generic SEO. A 2026 guide covering compliance, local rankings, and strategies that drive admissions.
March 24, 2026
How to Run Google Ads for a Treatment Center Legally and Effectively
Learn how to run Google Ads for treatment centers legally in 2026. Complete guide to LegitScript certification, compliance, campaign structure, and cost per admission.
March 24, 2026
How to Use LinkedIn to Build Referral Relationships
Step-by-step LinkedIn playbook for IOP/PHP operators: optimize your profile, connect with therapists and EAPs, and build referral relationships that fill census.
March 24, 2026
How to Train Your Admissions Team on Motivational Interviewing
Learn how to train your admissions team on motivational interviewing techniques to improve intake conversion rates and reduce resistance on treatment center calls.
March 24, 2026
How to Reduce No-Shows and Ghosting in Your Admissions Funnel
Learn proven strategies to reduce no-shows in behavioral health admissions. Discover where your intake funnel leaks and what high-performing programs do differently.
March 24, 2026
How to Build a Referral Tracking System for Your Treatment Center
Build a referral tracking system for your treatment center from scratch. Learn what data to capture, which tools to use, and how to calculate referral ROI.
March 24, 2026
What to Include in a Referral Packet for Outpatient Programs
Build a referral packet for your IOP or PHP that referring providers actually use. Step-by-step guide to creating outpatient treatment marketing materials that convert.
March 24, 2026
How to Partner with Hospital ERs and PCPs for Warm Referrals
Learn how to build hospital ER referrals and PCP partnerships that actually work. The operational playbook for treatment center outreach directors.
March 24, 2026
How to Use Patient Testimonials Within HIPAA Limits
Learn how to use patient testimonials in behavioral health marketing while staying HIPAA compliant. Expert guidance on consent, 42 CFR Part 2, and review platforms.